REAL ESTATE SALES FACTS
FACT: Cold-Calling DOESN'T WORK.
Cold-calling through a phone book takes a very long time - and most salespeople give up before getting through even two pages.
A list given to them by another agent is usually lacking any serious buyers or sellers - otherwise the list would not have been given to them.
Cold-calling needs to be given up as a bankable way to make sales. It leaves the salesperson in a mood which inhibits sales.
Also, if all that were not enough, new no-call federal laws have been put in place to make salespeople lose more confidence. Confidence needs to be gained in new agents and cold-calling is a scary proposition for both the caller and the seller.
FACT: Knocking on Doors DOESN'T WORK.
Farming (pick a neighborhood and market to it)takes years to make headway and just depletes their personal and family savings account.
Walking around, knocking on doors could never be more outdated. Some rebel salespeople will try this but it wears out quickly when the response is so negative.
Plus, this is a security risk in many area worth farming.
FACT: Floor Duty DOESN'T WORK.
The Floor duty efforts of a new real estate agent become quickly inefficient uses of time. People who used to come through doors now simply shop on the internet for their home.
In 2010 this type of duty is relegated to people who do not work smart but have a lot of time on their hands to waste. It is not an effective use of time unless it is part of a bigger, more strategic plan (we will discuss later in this site).
What about Rain Makers, Sales Dogs, and Craig Proctor?
Many of the most popular techniques have saturated the market. This creates a blandness which hurts the salespeople's efforts. Customers are tired of these methods for the most part. As well, a large initial investment is required by you. You may consider these techniques to be good for you until you start.
The information we promote is so basic that anyone in a real estate office can instantly start to put them to use. No large initial investment or cost is required.
As well, you may listen to your office managers, and this is good. But office managers just might be tempted to perpetuate an unsuccessful mindset as long as they can keep recruiting more "fresh blood" (aka new real estate agents) into the office from career nights or other brokers. It is self-motivated and understandably so.
These methods do not work but they are propagated and told to new licensees in the office because it is what "new salespeople should do." So far we have discussed what methods are often used by new agents. But now let's talk about why you have not sold as many houses as you would like. You are unable to make a consistent income by selling real estate for some very basic reasons. And you are not alone in the struggle.
What does work? Try our new ACCELERATED listings and sales plan below:
